Chaani is a brand promoted by Tasara Textiles and Design Studio. Tasara Textiles and Design Studio works with block printers to create fabric that is uniquely handmade, and blends the contemporary with the traditional in its designs. Every item builds livelihoods of block printers in rural India.
Chaani is a Tamil word that means cowdung. Several of the block printers were using cow dung in their kitchens as fuel when we began working with them. Chaani represents the fuel that lights up their kitchen fires.